Creators company
12:10

, Turin

Motorola

Capturing the collaboration between illustrator Momusso and Motorola for ‘Free Your Christmas’ to add personal touch to the holiday season.

year

2023

hours of work

24

photo taken

1315

gigabyte used

314

photo retouched

34

crew members

3

00' 52''

the goal

Crafting a unique holiday

When are you getting married? What do you do for a living? When are you having kids? Motorola, in partnership with illustrator Momusso, created a collection of smartphone wallpapers with witty responses to those awkward family questions. We needed to share the spirit of the initiative on social media and demonstrate Momusso’s ability to bring emotions to life through her drawings.

the challenge

Standing out in the crowd

The challenge was to create a brief and engaging video that could cut through the noise on social media, where competition is intense. Emphasizing the emotions in Momusso’s illustrations was essential.

Additionally, we had to overcome the technical challenge of finding a location that could be transformed into multiple scenes within a single day of shooting.

the result

Engagement through creativity

We produced a 50-second video focusing on the artist’s expressive talent. Adapting props and styles was key to effectively conveying the illustration’s message. Our team was strategically organized for swift transitions and setups, ensuring everything was accomplished within a single workday. The campaign achieved high views and interactions on social media platforms, significantly boosting the brand’s online awareness.

Credits

Director of photography

Dario Bologna

Director

Anna Makhnyuk

Assistant

Alessandro Peirone

Next project

Marzadro

Heritage in motion:
the Diciotto Lune Stravecchia TV campaign

tv commercial | videoexplore