Motorola

Capturing the collaboration between illustrator Momusso and Motorola for ‘Free Your Christmas’ to add personal touch to the holiday season.
2023
24
1315
314
34
3
00' 52''
Crafting a unique holiday
When are you getting married? What do you do for a living? When are you having kids? Motorola, in partnership with illustrator Momusso, created a collection of smartphone wallpapers with witty responses to those awkward family questions. We needed to share the spirit of the initiative on social media and demonstrate Momusso’s ability to bring emotions to life through her drawings.
Standing out in the crowd
The challenge was to create a brief and engaging video that could cut through the noise on social media, where competition is intense. Emphasizing the emotions in Momusso’s illustrations was essential.
Additionally, we had to overcome the technical challenge of finding a location that could be transformed into multiple scenes within a single day of shooting.
Engagement through creativity
We produced a 50-second video focusing on the artist’s expressive talent. Adapting props and styles was key to effectively conveying the illustration’s message. Our team was strategically organized for swift transitions and setups, ensuring everything was accomplished within a single workday. The campaign achieved high views and interactions on social media platforms, significantly boosting the brand’s online awareness.



Credits
Director of photography
Dario Bologna
Director
Anna Makhnyuk
Assistant
Alessandro Peirone