Puma Motorsport

Puma and Ferrari, two iconic brands known for style and speed, collaborated on the Puma Motorsport collection: our mission was to create a high-impact photo shoot that captured the essence of this partnership.

These visuals were intended for advertising campaigns to unveil the new collection, aimed at every car enthusiast ready to hit the race track.

The challenge was to create a series of images that captured both Ferrari’s timeless elegance and Puma’s vibrant modernity in every photo shoot.

Coordinating between the creative teams of these two global giants added an extra layer of complexity. We had to ensure that the final photos not only met but exceeded the high standards and expectations of both brands.

To achieve this, we selected the legendary Imola circuit, a location steeped in racing history: the shoot was designed to tell the story of a thrilling nighttime incursion on the track.

By carefully planning lighting and camera angles, we emphasized the elegant yet sporty lines of the apparel, leading to a series of impactful images used globally in promotional campaigns.