Creators company
11:42

, Turin

Ray-Ban

We created a bold photographic and video project for Ray-Ban, capturing iconic rock style on authentic analog film.

year

2024

hours of work

8

photo taken

1315

gigabyte used

314

photo retouched

21

crew members

4

00' 40''

the goal

Classic and Timeless

The initial idea behind this project was to create a video that captured the iconic Ray-Ban style, infused with a rock soul. We rarely shoot in black and white, but this was the perfect moment to do so. It allowed us to emphasize the classic and timeless essence of the brand while conveying a strong, bold aesthetic that aligns with Ray-Ban’s identity.

the challenge

Exploring retro aesthetics

To make things more challenging for ourselves, we decided to shoot the entire video on analog film. This choice created an interesting contrast with the cutting-edge Meta technology integrated into the glasses. We were excited by the juxtaposition of vintage film with such modern innovation, exploring a fascinating blend of retro aesthetics and advanced technology.

the result

Iconic as a analog film

To achieve this vintage feel with a modern execution, we chose to shoot with an Arri 16mm and an 8mm camera. These tools allowed us to deliver an authentic and evocative result. The film was developed and scanned in just four working days, allowing us to meet tight deadlines without compromising the quality of the final product.

Credits

Director + Gears

Disrules

Assistant + Backstage

Alessandro Peirone

Arri 16 + 8mm Video

Alessio Panzetta + Dario Bologna

Photographer

Dario Bologna

Style

Camilla Grandi

Retouch

Denise Drago

Focus Puller

Irene Pallaro

Mua

Marta Basiglio

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